PRODUCT

TOP TOOLS

RESOURCES

Breakouts

Breakouts
Breakouts
Breakouts

2017

Product Related

Breakout Sessions

Perfect Air Technology

Trent Davis, Senior Product Manager, Air Conditioners & Heat Pumps

Jennifer Franz, Product Manager, Indoor Air Quality & Solar

Selling Perfect Air

At Lennox®, we make industry-leading products to help our dealers satisfy the most discerning homeowners. Join two members of the Lennox product team as they share unique insights into the needs of today’s homeowner, how Lennox cooling, heating, air quality, and controls products satisfy more customers and keep you ahead of the competition.

The Heat Pump Growth Opportunity

Ryan Cross, Product Manager, Mini Splits & Package Units

Amy Gebrian, Product Manager, Air Handlers & Coils

The Heat Pump Growth Opportunity

As a geek for gadgets, I manage the ductless mini split line for Lennox®. My motivation comes from developing and providing new product for you, and ultimately, your customers. In that spirit, I enjoy helping you utilize Lennox® mini splits for those unique solutions when using ductwork is not feasible. Just like last year, we have new mini split products available and look forward to sharing them with you while also explaining what’s behind the significant growth in all heat pump sales in the industry.

Winning with Lennox® Commercial Product

Bobby DiFulgentiz, Director of Product – Rooftop & Splits

Pam Duffy, Sr. Manager of Product – VRF, Mini-Splits, DOAS

Winning with Lennox® Commercial Product

Bobby’s passion is creating products that keep customers coming back for more and he has the patents to prove it. With years of experience in both Commercial and Residential HVAC, Bobby has a unique understanding of the industry and can show you how to leverage the best commercial product lineup to improve your bottom line. With her wealth of knowledge and involvement in ASHRAE and ACCA, Pam is an industry expert and a firm believer that VRF and Mini-Splits are the next big thing in North America. Now, she’s driving Lennox®’s strategy for these products.

2017

Marketing

Breakout Sessions

Financing 202

Jim Cadena, Financing and Warranty Manager

Financing 202

With a deep understanding of the world of consumer financing as well as extended service agreements, Cadena is always looking for the strategic and long-term offers that make Lennox the partner of choice for contractors. His unique and direct approach to problem solving and presentations means he’s excited to introduce the latest from the world of Lennox Merchandising. Financing 202 will build on the great sales tools we provided last year in Financing 101.

Leveraging Lennox® for Profit

Scott Lindsey, Director of Merchandising

Keith Barnes, Consumer Promotions Marketing Manager

Leveraging Lennox® for Profit

Scott has been working directly with HVAC contractors for the last 20 years. He is passionate about this industry and well known for his innovative approach to sales training, creative marketing and promotion development. In his current role, he oversees a team of managers and promotion experts to develop customer, consumer and brand promotions to increase sales, mix, market share and conversion. If you attend his breakout, prepare to be energized! Keith spent 15 years in the telecom industry prior to joining Lennox, holding various positions in sales operations and supply chain management. He’s dedicated to developing programs that help Dealers succeed in growing their top line, and is passionate about beating the competition.

Measuring Your Marketing ROI

Tom Towe, Director of Brand Management

Measuring Your Marketing ROI

Tom has worked across the Lennox organization and throughout the U.S. helping Lennox® dealers grow and improve their businesses. He’s known for creating processes and programs that enable employees and customers to repeat key winning behaviors that insure quality service and business success. Measuring marketing ROI is key to understanding the results of your advertising investment. We’ll also inspect your internal processes to insure quality treatment of leads and customers when the phone rings. Come to this breakout to learn about the three “Rings” that lead to a great marketing ROI.

Your Marketing Tool Box

Makenzi Wassenaar, Social Media and Communications Specialist

Brooke Newland, Digital Marketing Specialist

Your Marketing Tool Box

With digital marketing on the rise, it is the interactive marketing team’s priority to make sure Lennox® is the leader in the online digital space. Known as the interactive marketing team’s spunky, moto-crossing millennial, Makenzi is passionate for all things social media and is thrilled for the opportunity to speak on how Lennox educates and partners with dealers to provide the ultimate marketing toolbox to be successful and win customers in this digital age. Beyond being a football-loving, artsy, triathlete, Brooke is Lennox' resident Digital Marketing Specialist who helps dealers turn customers into advocates. Both Makenzi and Brooke are thrilled to have the opportunity to speak on how Lennox educates and partners with dealers to provide the ultimate marketing toolbox to be successful and win customers in this digital age.

2017

Training

Breakout Sessions

How much is Your Company Worth?

Dealer Roadmap To Profitability

Victoria Richardson, HVAC Learning Solutions, Marketing Manager

Jose De la Portilla, Technical Training Manager for HVAC Learning Solutions

How much is Your Company Worth?

Are you planning to retire and pass your business on to someone else? Do you want to eventually sell your business and retire to golf and sunshine? Do you want to live well and earn a double digit return right now? You may be surprised at what it takes to build every day success and enterprise wealth so your business can thrive today and then survive without you. Jose De la Portilla and Victoria Richardson return with an in-depth look at how HVAC businesses create wealth.

KPI 101

What You Need To Measure To Win

Mike Moore, Director of Training and Development, HVAC Learning Solutions

KPI 101

If you missed this hugely successful session at LennoxLIVE last year, now here’s your chance. Mike has brought it back and promises that the work will be hard, but very rewarding. One of Mike’s main passions is seeing dealers and their employees successful. You can’t celebrate success unless you have a clear set of performance measures about your business reported regularly. We will help any business grow and prosper. Bring your energy to this can’t miss session!

KPI 202

What You Need To Know To Build Business Value

Mike Moore, Director of Training and Development, HVAC Learning Solutions

KPI 202

This advanced session on key performance indicators addresses the reality of business: we have many types of customers with different levels of experience and expertise. Mike’s experience with Lennox has confirmed as much, and he’s ready to help you and your employees be successful. Are you ready?

System Pricing Workshop

Dave Nichols, Training Manager

System Pricing Workshop

Dave has been in the HVAC industry for over 35 years. In this session, he will stress the importance of pricing your product properly to insure sufficient Gross Margin dollars that will cover overhead and provide a profit. He’ll also take a look at pricing strategy across Best, Better, and Good system offers to help consumers reach first quality decisions. Finally, he will take a look at the product mix you offer to satisfy the wants and needs of all your customers.

2017

Operations

Breakout Sessions

Be the Employer of Choice in Your Market

Vickie Ashmore, Manager, Learning Development

Amanda Gibbons, Director, Technical Support

Be the Employer of Choice in Your Market

We're facing a huge crisis in our industry. The average HVAC technician is 58 years old and not getting any younger. It's not enough to do your best by working hard to recruit and retain new employees. You have to know what to do to attract people who fit your company and culture, and how to create a company culture that attracts great employees. Attend our session and learn the best ways to attract and keep great technicians for life.

Book More Calls, WOW More Customers and Make More Money!

Brigham Dickinson, Power Selling Pros

Book More Calls, WOW More Customers and Make More Money!

Brigham Dickinson is president and founder of Power Selling Pros. They offer the most comprehensive coaching and training certification program for a call handling teams in RHVAC Industry. This certification teaches call handling teams to book more calls, WOW more customers and make contractors more money. Brigham started Power Selling Pros when he saw that call handlers were not consistently converting their calls to bookings. In 2009, Power Selling Pros started out training six call handlers – today they train and certify hundreds of CSRs every year from RHVAC companies around the globe.

Dealer Panel Discussion – Win in Retail

Moderated by

Bill Carlson, Director of Retail National Accounts

Dealer Panel Discussion – Win in Retail

Bill is a Lennox® veteran with 30 years of experience in capacities ranging from training and development to direct sales, to program management. For the last 8 years, Bill has led Lennox’s retail efforts, achieving consistent double-digit growth in this fast-growing segment of the business. In this session, Bill will moderate a panel of five successful retail dealers, sharing their experiences and best practices for success.

How Your Purchasing Strategy Can Add to Your Bottom Line

Purchasing to Prosperity

Rick Warner, Lennox PartsPlus® Zone Manager

Nick Blaylock, Business Development Manager

Purchasing to Prosperity

Rick is a 42 year industry veteran with 16 years at Lennox®. He’s spent time in service, installation, contracting, and wholesale distribution. Rick has used his knowledge to customize solutions for P&S users. Nick Blaylock has helped dealers develop and implement purchasing strategies for more than 10 years. Together, they’ll share insights into the management of Parts & Supplies purchasing with a focus on helping you eliminate waste and inefficiencies to improve your profits.

 

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